Ask
not what your morning cup of coffee can do for you, but what it did for those
before you. Coffee takes a long journey from a small seed harvested by hand,
across an ocean, grilled and packed, ground and boiled before it finally
tickles your senses and ignites your brain cells. As the second largest commodity in the world,
these tiny beans impact, and are impacted by, hundreds of thousands of people.
The resuts of our Indiegogo campaign. Thank you all for your help! |
Who
are these people? I have been fortunate
enough to be able to work side by side and get to know the coffee farmers of
Haiti especially in Northern Haiti.
While we just recently started focusing on coffee education, we have had
relationships with many of the farmers through our work in rabbit production
and beekeeping. Who is we? We, is an association of Haitian agricultural
entrepreneurs called Makouti Agro Entreprise and Haiti Coffee.
I have been volunteering as a consultant for them for 7 years. 3 Years ago we started importing coffee to
the US to help the farmers and now we are educating them about modern
techniques in coffee and helping to rebuild the industry
Benito Jasmin of Makouti and Partners of the Americas discussing the importance of Quality Assurance in building relationships with international buyers |
These are grassroots efforts driven by the farmers and
cooperatives themselves. Our job at
Haiti Coffee is to lend a hand, help identify choices, seek out opportunities, refine
strategies, access information and facilitate the process desired by the
Haitian coffee farmers themselves. They
are the force behind the change. They
want to produce the best quality coffee and share it with the world, but they
also want to earn a decent living and have a sense of security for their
families.
Producers identifying next steps on the road to rebuilding a better future for coffee and coffee farmers |
Being a farmer is a challenging profession. We feed the world, yet most farmers struggle financially. Incomes are dependent on weather, genetics, disease problems, fluctuating markets, supply and demand, and a desire to produce a good product.
Identifying diseases that are impacting coffee production around the world. New research is needed to get ahead of these problems exacerbated by climate change |
Coffee
producers have an even harder time since most of them live in developing
countries with high poverty levels. While we think paying $2-3 for a cup of
coffee is normal, farmers only get a tiny piece of that cup. CRS estimated
(2009) Haitian cost of production for coffee to be between $0.42-0.63 per pound.
Farmers are currently getting about $0.77-$1.07 per pound of green, leaving a
profit of $0.13- 0.65 per pound of green coffee. One pound of green coffee beans becomes
approximately 12 ounces of French roast which in turn makes about 25-32 cups of
coffee (~10 oz). That works out to about 2-4 cents a cup of Haitian coffee.
Yikes !
What about the profits of a cooperative that processes
washed coffee? CRS estimated the costs
of washed coffee in 2009 to be $3.13-$5.00 per pound. Fairtrade prices for a pound of coffee are
generally less than $1.50 per pound. Haitian coffee sells for $ 3-5.00 per
pound meaning they may not be making any profits. A current study of cost of
production and processing Haitian is very much needed, but is difficult to
ascertain because records are not kept. Even at this rate cooperatives are only
getting 9 – 20 cents a cup of Haitian coffee.
Even at $11- 15 a bag of roasted coffee, a cup of coffee, made at home,
costs less than 45- 60 cents
Katyana Andre and Benito Jasmin, interviewing coffee producers to indentify strategies for next steps to take |
The
Haitian cooperatives want to be able to dialog with American buyers, but don’t
know how. Currently most of them only use cell phones as a means of
communication. They don’t have any
marketing tools or experience. It is a
challenging step to take considering that they rarely have access to
electricity. Quality assurance is another issue. Coffee labs are nearly impossible to access
and qualified cuppers don’t exist. There is no common standard making it hard
to teach. Haiti Coffee, Makouti and Partners of the Americas are joining forces
to introduce SCAA guidelines and testing samples to help cooperatives have a
reference point on their quality. They
are eagerly learning what they can do to increase quality and quantity so that
they might enter once again the international coffee market
These fragile hills produce incredible coffee and the coffee trees help control erosion and give the forest more economic value as living trees. They are always a machete away from becoming charcoal. |
The sad reality is that if we can’t manage to give coffee
farmers a larger portion of the profits for quality coffee. They will replace
the trees with more profitable crops like soy, corn, beans, etc. until erosion
washes away the hillsides.
Frisnel, our chauffeur. One must never forget to be nice to the driver. |
Agriculture is my life ! |
Enjoy that cup of coffee and remember that every time you
buy coffee, your vote counts.
The Haitian farmer's idea of a selfie :) |
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